FUSION22 is a new 5 WAY fused dataset which includes READ2021, TAMS, RAMS Amplify™, Nielsen Digital Consumer Survey (DCS) and Nielsen Consumer Panel (CPS) data, to provide over 4 times more data points than any other media research study ever published in South Africa.
This South African fused dataset is brought to you by the BRC, the PRC and Nielsen, leaders in relevant and insightful research to enable better media planning and increase your advertising ROI.
Additional FUSION22 information and presentation download
PRC PAMS 2019 is now available
The Publisher Research Council represents the leading South African publishers of newspapers, magazines and online platforms.
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Peter has spent over 35 years in Research, Advertising, Media and Marketing. A previous strategic planning and media director of SA’s largest agency group, Peter now consults to blue chip companies and specialises in working with media owners, including Naspers, Kagiso, Caxton and Facebook.