Power of Print: print advertising on the rise since 2010
After UK newspapers experienced double digit declines of up to 22% in advertising spend, the first quarter in 2018 reveals ...
Power of Print: 13 million daily print newspaper readers
With the FIFA World Cup and Wimbeldon sporting events happening over June and July, advertisers found plenty an marketable incentive to ...
The power of print over digital media
In this PrintPower case study, Ikea shows how print advertising can catalyse just as much social conversation. Magazine ads might ...
Power of Print: New Zealand’s Stuff showcases its redesigned newspapers
Stuff is New Zealand's largest media company and in April this year it embarked on a campaign to re-design all ...
Power of Print: The San Miguel Rich List
With rife competition in the beer industry, San Miguel had to develop a campaign that would change the minds of ...
Power of Print: Curating a beautifully designed read
Luxury brands have a long held romance with printed paper and in this article PrintPower, Peter Howarth, argues for the ...
Power of Print: Die Welt’s life-size map of journalist’s jail cell
When foreign correspondent to Turkey, Deniz Yücel's "arrest sparked a deep crisis in Turkish-German relations," his colleagues at Die Welt commemorated ...
Power of Print: The PAMCo study’s print solutions
What these three agency leaders help us understand from the latest PAMCo study is that advertising is both science and ...
Power of Print: Newsrooms make readers, not money
On March 16th, 2009, the Seattle Post-Intelligencer went online-only believing that print is dead. In this article authored by Seattle ...
Power of Digital: More Americans increasingly prefer mobile devices for news
In 2013, 21% of U.S. adults accessed news from a mobile device. A recent Pew Center Research survey, however, shows ...