Bureaux Contacts

PAMS

FUSION2020

Media Imperatives

IAB SA NARRATIIVE REPORT

The power of print over digital media

Aug 15, 2018

In this PrintPower case study, Ikea shows how print advertising can catalyse just as much social conversation.

Magazine ads might have more limited reach in our digitally-obsessed world. But it seems that -when done well- they also have a massive ‘talkability’ cachet.

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Bureaux Contacts

PAMS data is available from the following media software bureaux:

Telmar
Jennifer Daniel
jdaniel@telmar.com

Nielsen Clear Decisions
Hank Bento
hank.bento@nielsen.com

Eighty20
Andrew Fulton
andrew@eighty20.co.za

Infotools
Hilary Crowther
hilary@infotools.co.za

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