The power of print over digital media

In this PrintPower case study, Ikea shows how print advertising can catalyse just as much social conversation.

Magazine ads might have more limited reach in our digitally-obsessed world. But it seems that -when done well- they also have a massive ‘talkability’ cachet.

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How strategy, planning and people enabled us to create a world-class media business

News24 named SA’s most trusted news brand for the fourth consecutive year

Jerusha Raath, a passionate adherent of commercial content as the current and next big thing for brands, shares her views

Trust in Me(dia) – why it matters

First-party data is back in vogue – here’s why

The Media Yearbook 2022

Bureaux Contacts

PAMS data is available from the following media software bureaux:

Software Bureaux	Person	Contact
Telmar	Jennifer Daniel	jdaniel@telmar.com
Nielsen Clear Decisions	Hank Bento	hank.bento@nielsen.com
Eighty20	Andrew Fulton	andrew@eighty20.co.za
Infotools	Hilary Crowther	hilary@infotools.co.za

Aug 15, 2018

More Articles

How strategy, planning and people enabled us to create a world-class media business

News24 named SA’s most trusted news brand for the fourth consecutive year

Jerusha Raath, a passionate adherent of commercial content as the current and next big thing for brands, shares her views

Trust in Me(dia) – why it matters

First-party data is back in vogue – here’s why

The Media Yearbook 2022

Bureaux Contacts

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