Bureaux Contacts

PAMS

FUSION2020

Media Imperatives

IAB SA NARRATIIVE REPORT

Power of Print: print advertising on the rise since 2010

Aug 20, 2018

After UK newspapers experienced double digit declines of up to 22% in advertising spend, the first quarter in 2018 reveals some changes:

The Daily Mirror delivered a 2.8% print ad spending rise

The Sun, Daily Mirror, Daily Mail, Daily Express, and Metro together delivered a combined 2.8% increase in advertising spend

What is driving this trend? Multinationals that are reassessing their spending with companies such as Facebook.” 

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Bureaux Contacts

PAMS data is available from the following media software bureaux:

Telmar
Jennifer Daniel
jdaniel@telmar.com

Nielsen Clear Decisions
Hank Bento
hank.bento@nielsen.com

Eighty20
Andrew Fulton
andrew@eighty20.co.za

Infotools
Hilary Crowther
hilary@infotools.co.za

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