Associate creative director at Saatchi & Saatchi, LA, Robyn Stern, considers the creative and innovative use of media as unique strengths of print.
The winning ad and second runner up are
Creative: Adults can catch whooping cough too. Client, Sanofi. Agency, Saatchi & Saatchi Wellnes, Australia.
Creative: Take care of what matters to you. Client, Revista Mamãe Bebê. Agency, LCT, Brazil.
Creative: Win pencil. Draw respect. Client, The One Show. Agency, Zulu Alpha Kilo, Toronto Canada.
Creative: Mostly Good. Client, NYC Botanics. Agency, GSW, New York.
Creative: Take them all on. Client, BT Sport. Agency, AMV BBDO, London.
Creative: The earth will be invaded by aliens. Client, Colégio Darwin. Agency, Bravo/BBG, Brazil.