SA research – It’s time for collaboration
By Karen Phelan, 25 October 2021 Many will remember 2013 as the start of the collapse of single source data ...
SEM lifestyle indicator shows media planning acceptance
The innovative Socio-Economic Measure (SEM) aims to replace the old Living Standards Measure (LSM) as an indicator of how people ...
True reflection of South Africa’s top income earners in PAMS2019
Until now media researchers have estimated the value of South Africa’s top income group. Now, for the first time in ...