Proof That Magazine Media Still Deliver the Best Results for Advertisers
The proof is simple: "magazine brands help tell stories and sell products for advertisers". This article illustrates how and why. ...
The Establishment Survey: A Foundation for a Brave New World
This BizCommunity article by Danette Breitenbach features the release of the Establishment Survey's first full year results. http://www.bizcommunity.com/Article/196/19/168383.html
The Establishment Survey Full Year Release
The 2017 Presentation of the Establishment Survey Full Year Results ES Sept 2017 Full Year Release
The Socio-Economic Segmentation Tool (SEM) Explained
This article is published in the IMM Journal of Strategic Marketing. Peter Langschmidt unpacks what SEMs are and why they ...
Despite Circulation Pressures Readers Remain Loyal to Print
Jeremy Maggs, of Tiso Blackstar's The Redzone, revisits the inherent attributes of print: In this Business Live article, Maggs writes that the ...
Readers View Advertising As Part Of The Reading Experience
The Times and Sunday Times Sales Director, Tammy Willson, discusses the credibility of print to advertisers, for journalists and ultimately ...
The Book of Evidence Proves the Power of Print
In 2016, Ireland's Independent News & Media commissioned two research studies with Amarách Research and Ignite Research. The results "proved ...
Study Suggests Print Magazine Ads Establish Deeper Brand Connection
This study by Magazine Networks suggests advertisements in print magazines and newspapers add a branding dimension to a campaign.
Print Media Is Surviving in More Ways than One
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text"] This Media Update article expands arguments on the efficacy of print. [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
Measuring the Effectiveness of Print Media in an Integrated Media Plan
The Measuring the Effectiveness of Print Media in an Integrated Media Plan report, sponsored by Brand Science and published by ...