Bureaux Contacts

PAMS

FUSION2020

Media Imperatives

IAB SA NARRATIIVE REPORT

The Socio-Economic Segmentation Tool (SEM) Explained

Aug 22, 2017

This article is published in the IMM Journal of Strategic Marketing. Peter Langschmidt unpacks what SEMs are and why they are different to LSMs.

New SEM socio-economic segmentation tool explained

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Bureaux Contacts

PAMS data is available from the following media software bureaux:

Telmar
Jennifer Daniel
jdaniel@telmar.com

Nielsen Clear Decisions
Hank Bento
hank.bento@nielsen.com

Eighty20
Andrew Fulton
andrew@eighty20.co.za

Infotools
Hilary Crowther
hilary@infotools.co.za

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