Curating the latest news from the PRC, its members and best practice in audience measurement worldwide.
Best of Print Ads: Have Fun This Season and Be Careful
The theme for this week's best print ads considers the ...
No matter the reading platform – quality content is key to advertising success
In on-going, large sample studies over the past two years, ...
Best of Print Ads: Halloween Residue, Awards & Road Safety
Joakim Borgström, Executive Creative Director at BBH in Singapore, is ...
Best of Print Ads: Josy Paul CEO at BBDO India is the Guest Judge This Week
Harley Davidson: Harley Davidson Halloween ColCacchio Pizzeria: Girlfriend The Camera ...
Peter Langschmidt wins best presentation at PDRF Madrid
At this year’s PDRF (Publishing & Data Research Forum) in ...
SEM Signatories
Thank you to the following signatories that have signed the ...
Best of Print Ads: These Certainly Require Many Opportunities to See
Yorkshire Building Society: Party Imunidade: Standing water can kill you ...
Scandinavia Emerges as Gold Standard in Digital Subscriptions
Last month, Media Viking Week took INMA delegates on a media ...
The Reading Revolution: React, Re-Position, Re-Calibrate
The Reading Revolution: React, Re-Position, Re-Calibrate by Peter Langschmidt is ...
UK Metro Editor Ted Young Points out 10.5 Million Monthly Readers are Aged 18-35
Young cautions media pundits who consider print is dying in ...
Newspaper Brands Provide a Context You Can Trust
Newsworks' latest advertising campaign "seeks to highlight the value of newspaper ...
Best of Print Ads: Winning Selections by Guest Judge Liam Wielopolski of DDB in SA
It was Liam Wielopolski's turn this week to select the ...