Bureaux Contacts

PAMS

FUSION2020

Media Imperatives

IAB SA NARRATIIVE REPORT

Media Reports / Read To Remember

Australians prefer radio for breakfast, TV after dinner

March 29, 2018

This market research update from Roy Morgan shows that 27.9% Australians prefer radio for breakfast. It also shows that reading a print or online newspaper is a favourite breakfast time media preference with 13.8% of Australians still preferring a print newspaper to online.

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Bureaux Contacts

PAMS data is available from the following media software bureaux:

Telmar
Jennifer Daniel
jdaniel@telmar.com

Nielsen Clear Decisions
Hank Bento
hank.bento@nielsen.com

Eighty20
Andrew Fulton
andrew@eighty20.co.za

Infotools
Hilary Crowther
hilary@infotools.co.za

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About the PRC

The Publisher Research Council is a non-profit Joint Industry Council which funds the most complete measurement of reader audiences, across all platforms, to inform effective advertising investment.

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