Bureaux Contacts

PAMS

FUSION2020

Media Imperatives

IAB SA NARRATIIVE REPORT

Primary Research / Read To Remember

Print Power: The Top Print Hits of the Year

December 13, 2017

Each campaign challenges us to re-think the magnitude of the print medium’s creative potential.

US Airline Jet Blue makes an edible ad

Coca Cola print ad becomes an amplifier for an iPhone

ASICS running shoes uses a print ad as a foot type test

Ocado the online supermarket creates magazine as its store front

Netflix launches its “A Series of Unfortunate Events” programme with a campaign that begins with a newspaper print ad

Mercedes Benz UK launches the new GLC though a Direct Marketing pack

The British Heart Foundation campaign wins an OmniMedia award

Forbes Magazine celebrates its 100th Anniversary Issue by being the first magazine to use AI

 

 

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Bureaux Contacts

PAMS data is available from the following media software bureaux:

Telmar
Jennifer Daniel
jdaniel@telmar.com

Nielsen Clear Decisions
Hank Bento
hank.bento@nielsen.com

Eighty20
Andrew Fulton
andrew@eighty20.co.za

Infotools
Hilary Crowther
hilary@infotools.co.za

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The Publisher Research Council is a non-profit Joint Industry Council which funds the most complete measurement of reader audiences, across all platforms, to inform effective advertising investment.

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