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Media Reports / Primary Research

Scandinavia Emerges as Gold Standard in Digital Subscriptions

October 25, 2017

Last month, Media Viking Week took INMA delegates on a media study tour in Scandinavia from 25-29 September 2017.

In this blog post, INMA Executive Director/CEO, Earl J. Wilkinson provides a first-had account of the experience.

Scandinavia emerges as gold standard in digital subscriptions

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Bureaux Contacts

PAMS data is available from the following media software bureaux:

Telmar
Jennifer Daniel
jdaniel@telmar.com

Nielsen Clear Decisions
Hank Bento
hank.bento@nielsen.com

Eighty20
Andrew Fulton
andrew@eighty20.co.za

Infotools
Hilary Crowther
hilary@infotools.co.za

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About the PRC

The Publisher Research Council is a non-profit Joint Industry Council which funds the most complete measurement of reader audiences, across all platforms, to inform effective advertising investment.

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