The Book of Evidence Proves the Power of Print
In 2016, Ireland's Independent News & Media commissioned two research studies with Amarách Research and Ignite Research. The results "proved ...
Study Suggests Print Magazine Ads Establish Deeper Brand Connection
This study by Magazine Networks suggests advertisements in print magazines and newspapers add a branding dimension to a campaign.
Print Media Is Surviving in More Ways than One
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text"] This Media Update article expands arguments on the efficacy of print. [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
Why Print Offers Something Advertisers Covet
A PrintPower article by Director Scott Manson of OgilvyOne on the unique qualities of print.
Magazines Drive Purchase Decisions
TouchPoints Factoid - Magazine Use
Depth: The BrandMapp 2017 Print Media Report
For a branded view of this report and the 250 other measures in BrandMapp please contact Stuart Lowe at WhyFive ...
Action: GfK Marketing Mix Evaluator Synergy Presentation
This Synergy study was undertaken by GfK. It concluded that the addition of print advertising to a single medium campaign ...
RICH: Insights from the Establishment Survey
Insights from the Establishment Survey show that readers are more likely to earn more than non-readers across the entire spectrum ...
READ: Publisher Research Council Research Presentation
The PRC's Peter Langschmidt and experts from TNS Kantar, GfK and WhyFive deliver research results from their studies in this ...
Marketing Relevance In An Omnichannel World | 2015
Today’s customers are more demanding than ever. They want the right information, at the right time, on any device of their choosing. Due to this high level of customer empowerment, marketers’ jobs are becoming increasingly difficult. For marketers to succeed in this environment, online experiences need to be personalized, relevant, and engaging to capture customers’ fragmented attention.