The Publisher Research Council (PRC) is hosting SA’s first event to showcase the power of PAMS BRANDS, People, Products and Platforms data.
The newly refreshed PRC is proud to showcase the power of the PAMS BRANDS, People, Products and Platforms data and ...
Instilling the joy of reading in SA’s children is a prime imperative
Instilling the joy of reading in SA’s children is a prime imperative The statistics are deeply concerning. Eight out of ...
The power of the written word
Josephine Buys, PRC CEO By Josephine Buys, CEO, Publisher Research Council. First published in The Media Online, 28 ...
The value of published media, an ironic lesson from Netflix
Over the past few years much has been said about the demise of print and the perception that the traditional ...
Josephine Buys appointed CEO of PRC
The Publisher Research Council (PRC) is delighted to announce that Josephine Buys has been appointed as its CEO. Josephine has ...
New media research structures and surveys tentatively embraced by industry
Towards the end of last year, Kuper Research conducted a survey amongst individuals in the media and advertising industry for ...
Print advertising in the top 10 of consumer touchpoints
In the latest research commissioned by the Publisher Research Council (PRC), conducted using the global Touchpoints model developed by TNS ...
Reading delivers the proven best advertising ROI
The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years. ...
PRC and Nielsen launch first fused survey in South Africa
The PRC (Publisher Research Council) and Nielsen launched the first ever fused dataset in South Africa at packed out launch ...