Facebook, German publisher Axel Springer strike global cooperation deal
BERLIN (Reuters) - Axel Springer and Facebook said on Monday that they had agreed on a global cooperation deal under ...
COVID-19 Barometer: Consumer attitudes, habits and expectations revisited
500 days after WHO first identified the COVID-19 virus in China, how are people around the world feeling? Kantar’s ...
PRC Contribution: Condé Nast Covid-19 Panel August 2020
Josephine Buys, Publisher Research Council (PRC) CEO contributed these thoughts to a Condé Nast South Africa panel discussion regarding media ...
Print advertising in the top 10 of consumer touchpoints
In the latest research commissioned by the Publisher Research Council (PRC), conducted using the global Touchpoints model developed by TNS ...
Reading delivers the proven best advertising ROI
The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years. ...
Audience Design Thinking
This Masters Thesis summary from Cynthia Young discusses the heart of journalism and the opportunities it offers for audience design.
‘print is dead’ – then why do even the tech giants use it for their apology ads?
A recent study by ebiquity: Re-Evaluating Media Research, "found that newspapers' performance outperform marketers' perceptions" of the channel's inherent strengths. ...
Stuff New Zealand Shares its Revenue Diversification Transformation
Neighbourly, Stuff Fibre and energyclubnz are the three business units that media company Stuff has created to diversify revenue. This ...
How Design Thinking transformed Globe and Mail’s newsroom, audience reach
Shelley Seale's blog explores how head of audience at The Globe and Mail, Cynthia Young's Audience Design Thinking, re-engineered its ...
Insight from RAMetrics: Does ad size impact attention and recall?
Do larger print advertisements generate greater attention and recall? Lumen eye tracking research suggests size does matter.