Curating the latest news from the PRC, its members and best practice in audience measurement worldwide.
Marketing Relevance In An Omnichannel World | 2015
Today’s customers are more demanding than ever. They want the right information, at the right time, on any device of their choosing. Due to this high level of customer empowerment, marketers’ jobs are becoming increasingly difficult. For marketers to succeed in this environment, online experiences need to be personalized, relevant, and engaging to capture customers’ fragmented attention.
Global Trust In Advertising Report | 2015
Three factors form the foundation of a successful ad campaign: ...
Consumer Device Preference Report | 2015
Movable Ink’s UK Consumer Device Preference Report was first released ...
Attention Spans: Consumer Insights, Microsoft Canada
Think digital is killing attention spans? Think again. As more ...
