Bureaux Contacts

PAMS

FUSION2020

Media Imperatives

IAB SA NARRATIIVE REPORT

Attention Spans: Consumer Insights, Microsoft Canada

November 18, 2016

Think digital is killing attention spans? Think again.

As more and more facets of Canadians’ lives go digital, we felt it was important to understand what impact today’s digital lifestyles are having on consumers and their attention, and what that means for marketers. Hence, this research was born. I can honestly say this study proves you don’t always get what you expect…

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Bureaux Contacts

PAMS data is available from the following media software bureaux:

Telmar
Jennifer Daniel
jdaniel@telmar.com

Nielsen Clear Decisions
Hank Bento
hank.bento@nielsen.com

Eighty20
Andrew Fulton
andrew@eighty20.co.za

Infotools
Hilary Crowther
hilary@infotools.co.za

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