Curating the latest news from the PRC, its members and best practice in audience measurement worldwide.
The Socio-Economic Segmentation Tool (SEM) Explained
This article is published in the IMM Journal of Strategic ...
Despite Circulation Pressures Readers Remain Loyal to Print
Jeremy Maggs, of Tiso Blackstar's The Redzone, revisits the inherent ...
Readers View Advertising As Part Of The Reading Experience
The Times and Sunday Times Sales Director, Tammy Willson, discusses ...
The Book of Evidence Proves the Power of Print
In 2016, Ireland's Independent News & Media commissioned two research ...
Best of Print Ads: Guest Judge Mark Tutssel’s Top 6
Global Chief Creative Director at Leo Burnett, Mark Tutssell, awarded ...
PAMS – the innovative Reading currency
With PAMS (Publisher Audience Measure Survey) in field this month, ...
Study Suggests Print Magazine Ads Establish Deeper Brand Connection
This study by Magazine Networks suggests advertisements in print magazines ...
Print Media Is Surviving in More Ways than One
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text"] This Media Update article expands ...
SEM Licence Agreement
For media owners (non PRC or BRC members), Research Houses, ...
SEM Licence Agreement
For media houses, agencies and advertisers there are no SEM ...
Insights into wealthy South African’s reading habits
As part of The Publisher Research Council's (PRC) ongoing research ...
Insights into wealthy South African’s reading habits
As part of The Publisher Research Council's (PRC) ongoing research ...