Power of Print: Coca-Cola’s new print ad is… pure poetry

April 16, 2018

Print delivers a message with a confidence that underlines the commitment behind it

The above is quoted from a Coca-Cola case study by PrintPower.

Read about the power of print in this campaign by Wieden + Kennedy Portland:

http://www.printpower.eu/case-studies/coca-cola-s-new-print-ad-is-pure-poetry/

More Articles

How strategy, planning and people enabled us to create a world-class media business

News24 named SA’s most trusted news brand for the fourth consecutive year

Jerusha Raath, a passionate adherent of commercial content as the current and next big thing for brands, shares her views

Trust in Me(dia) – why it matters

First-party data is back in vogue – here’s why

The Media Yearbook 2022

Bureaux Contacts

PAMS data is available from the following media software bureaux:

Join Our Mailing List

Navigate

About the PRC

The Publisher Research Council is a non-profit Joint Industry Council which funds the most complete measurement of reader audiences, across all platforms, to inform effective advertising investment.

Join Our Mailing List

© Publisher Research Council | Created and managed by Twisted Toast Digital

Bureaux Contacts

PAMS data is available from the following media software bureaux:

Software Bureaux	Person	Contact
Telmar	Jennifer Daniel	jdaniel@telmar.com
Nielsen Clear Decisions	Hank Bento	hank.bento@nielsen.com
Eighty20	Andrew Fulton	andrew@eighty20.co.za
Infotools	Hilary Crowther	hilary@infotools.co.za