“Which works best – text or images?” This self-titled Newsworks article compares the data between ads that are text only, image only and a combination of both, in determining the relationship between engagement and action in the purchase decision.
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Bureaux Contacts
PAMS data is available from the following media software bureaux:
Telmar
Jennifer Daniel
jdaniel@telmar.com
Nielsen Clear Decisions
Hank Bento
hank.bento@nielsen.com
Eighty20
Andrew Fulton
andrew@eighty20.co.za
Infotools
Hilary Crowther
hilary@infotools.co.za