Power of Print: It’s time to reinvent news media audience measurement

April 19, 2018

Last year, 46% of the total US adult population still read the news in print exclusively. Gary Meo is Senior Vice President and Sales Director, Newspaper Media at Nielsen Scarborough and asks the industry, in this blog post, to consider a couple questions about newspaper audience measurement.

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PAMS data is available from the following media software bureaux:

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About the PRC

The Publisher Research Council is a non-profit Joint Industry Council which funds the most complete measurement of reader audiences, across all platforms, to inform effective advertising investment.

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Bureaux Contacts

PAMS data is available from the following media software bureaux:

Software Bureaux	Person	Contact
Telmar	Jennifer Daniel	jdaniel@telmar.com
Nielsen Clear Decisions	Hank Bento	hank.bento@nielsen.com
Eighty20	Andrew Fulton	andrew@eighty20.co.za
Infotools	Hilary Crowther	hilary@infotools.co.za