Power of Print: More Australian women agree catalogues best media for alcoholic beverages

April 30, 2018

This Roy Morgan study found that catalogues are the media most Australians prefer for alcoholic beverage purchases ahead of Internet search

The chart below ranks the media for purchasing alcohol.

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Bureaux Contacts

PAMS data is available from the following media software bureaux:

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The Publisher Research Council is a non-profit Joint Industry Council which funds the most complete measurement of reader audiences, across all platforms, to inform effective advertising investment.

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Bureaux Contacts

PAMS data is available from the following media software bureaux:

Software Bureaux	Person	Contact
Telmar	Jennifer Daniel	jdaniel@telmar.com
Nielsen Clear Decisions	Hank Bento	hank.bento@nielsen.com
Eighty20	Andrew Fulton	andrew@eighty20.co.za
Infotools	Hilary Crowther	hilary@infotools.co.za