Businesses innovate or businesses die. It’s that simple. Successful businesses stand out because they make innovation a priority and put their money where their mouth is. We’ve validated through in-market performance that one of the few reasons why highgrowth FMCG companies in India stand out is because they invest in innovation and make it work for them. This report presents the story of the Breakthrough Innovation Winners. Given the long odds and paramount importance of breakthrough innovation, our first purpose is to celebrate the winners – and in the pages that follow we’ll recognise high achievements.
Second, we highlight some essential themes and takeaways that can help marketers improve their innovation performance and win in the Indian marketplace. Finally, we have interviewed the winners to learn from their experience – enabling us to share their stories, discoveries, and transferable insights.
India is considered by many as a hotbed of innovation. However, innovating successfully in India is far from easy. But, as this year’s Breakthrough Innovation Winners demonstrate, success is rooted in three core principles of Demand-driven Innovation: demand-driven insight, demand-driven development, and pervasive leadership.
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