Power of Print: More Australian women agree catalogues best media for alcoholic beverages
This Roy Morgan study found that catalogues are the media most Australians prefer for alcoholic beverage purchases ahead of Internet search ...
Power of Print: Re-evaluating Media
This link takes to you to the Ebiquity study, Re-evaluating Media: What the evidence reveals about the true worth of media ...
Best of Print Ads: In praise of straight, clever print
"Print that is just print" is what this week's guest judge, Emily Beautrais at Clemenger BBDO, Wellington, defines as the ...
Power of Print: Coca-Cola’s new print ad is… pure poetry
Print delivers a message with a confidence that underlines the commitment behind it The above is quoted from a Coca-Cola ...
Audience Design Thinking
This Masters Thesis summary from Cynthia Young discusses the heart of journalism and the opportunities it offers for audience design.
Best of Print Ads: Always make the point
Guest Judge, Per Pedersen, chose The Wild Detectives Bookstore and Volkswagen as the winner and runner up ads, this week, ...
Stuff New Zealand Shares its Revenue Diversification Transformation
Neighbourly, Stuff Fibre and energyclubnz are the three business units that media company Stuff has created to diversify revenue. This ...
How Design Thinking transformed Globe and Mail’s newsroom, audience reach
Shelley Seale's blog explores how head of audience at The Globe and Mail, Cynthia Young's Audience Design Thinking, re-engineered its ...
Best of Print Ads: Money that grows on trees
The theme in Sharon Edmondston's selection of the best print ads this week, have a particular focus on public, charitable interests. ...
Best of Print Ads: The best six
This week the best print ads selected by guest judge Matthew Sharp Fera feature Lego, McCann, The Economist, Union Cafe, MacCoffee ...