Power of Print: What goes over? and under? and above?
Newsworks also features its pick of the best ad on their website and this Land Rover advertisement was selected in April.
Unilever threatens to pull adspend from platforms that ‘breed division’
Unilever and Procter and Gamble have challenged the digital media supply chain to be more accountable to building social responsibility. ...
Power of Print: Australian newspaper masthead readership is up 3.2%
Roy Morgan's Single Source survey of 50,014 Australians aged 14+ shows that 80% of the population read or access newspapers, ...
Power of Print: Lidl scales back digital media investment after seeing poor ROI
After interrogating the digital spend for Lidl, head of Media Sam Gaunt admits that "the digital media marketplace" has so ...
Power of Print: New INMA report lays out digital subscriptions blueprint
At the recently held INMA Media Subscriptions Summit in London, the INMA released this report, which unpacks the case studies, ...
Power of Print: Print in a digital world
This PrintPower article, A picture tells 110 words, contrasts print in a digital world.
Power of Print: More Australian women agree catalogues best media for alcoholic beverages
This Roy Morgan study found that catalogues are the media most Australians prefer for alcoholic beverage purchases ahead of Internet search ...
Power of Print: PrintPower Outlines the Facts
This PrintPower infographic highlights three inherent strengths of print.
Power of Print: Re-evaluating Media
This link takes to you to the Ebiquity study, Re-evaluating Media: What the evidence reveals about the true worth of media ...
Power of Print: It’s time to reinvent news media audience measurement
Last year, 46% of the total US adult population still read the news in print exclusively. Gary Meo is Senior ...