Power of Print: WSJ campaigns capture changing reader demographic
Good Things Come To Those Who Don't Wait That is the campaign the Wall Street Journal launched in October last ...
Power of Print: 3 in 4 people in GB read newsbrands every week
Half the population in Great Britain read newsbrands via mobile devices every week. This is data from the latest PAMCo ...
Power of Digital: Don’t break up Facebook
It is a fact that Facebook is a "social-media colusses" as this Bloomberg opinion piece highlights. However, the Editorial Board ...
Power of Print: Australians deeply distrust social media
This is according to a Roy Morgan survey that tested which media categories Australians are more likely to trust. With ...
Power of Digital: The NYT’s in-house ad-buying team
About a year ago, the New York Times hired managing director, Janis Huang because it was bringing its media-buying in-house. Lucia ...
Power of Print: Quality editorial environments matter
Long-term memory encoding, engagement and emotional intensity are key research metrics identified in a brain science study underwritten by Newsworks and ...
Power of Print: An endless list for Heinz salad cream
Discover the effectiveness of newsbrands: That is the tagline for Newsworks. This Heinz print ad, is "a great reactive ad" that ...
Power of Print: Sweden’s MittMedia builds its own robot journalist
Producing articles about every property sold is no easy feat, especially with over 100 000 homes being sold per year. ...
Power of Print: The Ozone Project
The Ozone Project is a collaborative effort between Guardian News & Media, The Telegraph and News UK. The project launches ...
Power of Print: Globe and Mail campaign influences public policy
A 10 month multi-platform marketing campaign by Canadian Globe and Mail goes beyond eliciting positive responses from its readers to ...