Print Power: The Top Print Hits of the Year
Each campaign challenges us to re-think the magnitude of the print medium's creative potential. US Airline Jet Blue makes an ...
The Reading Revolution: React, Re-Position, Re-Calibrate
The Reading Revolution: React, Re-Position, Re-Calibrate by Peter Langschmidt is awarded the Best Presentation Award at the Publishing & Data ...
UK Metro Editor Ted Young Points out 10.5 Million Monthly Readers are Aged 18-35
Young cautions media pundits who consider print is dying in this Newsworks article: "We are in danger of throwing out ...
Newspaper Brands Provide a Context You Can Trust
Newsworks' latest advertising campaign "seeks to highlight the value of newspaper brands today". Discover more from Newsworks' ad campaign: "It's time ...
Proof That Magazine Media Still Deliver the Best Results for Advertisers
The proof is simple: "magazine brands help tell stories and sell products for advertisers". This article illustrates how and why. ...
The Establishment Survey: A Foundation for a Brave New World
This BizCommunity article by Danette Breitenbach features the release of the Establishment Survey's first full year results. http://www.bizcommunity.com/Article/196/19/168383.html
The Establishment Survey Full Year Release
The 2017 Presentation of the Establishment Survey Full Year Results ES Sept 2017 Full Year Release
The Socio-Economic Segmentation Tool (SEM) Explained
This article is published in the IMM Journal of Strategic Marketing. Peter Langschmidt unpacks what SEMs are and why they ...
Despite Circulation Pressures Readers Remain Loyal to Print
Jeremy Maggs, of Tiso Blackstar's The Redzone, revisits the inherent attributes of print: In this Business Live article, Maggs writes that the ...
Readers View Advertising As Part Of The Reading Experience
The Times and Sunday Times Sales Director, Tammy Willson, discusses the credibility of print to advertisers, for journalists and ultimately ...