PAMS – the innovative Reading currency
With PAMS (Publisher Audience Measure Survey) in field this month, the PRC (Publisher Research Council) discusses the advantages of the ...
Insights into wealthy South African’s reading habits
As part of The Publisher Research Council's (PRC) ongoing research into reading behaviour, the habits of those with the greatest ...
The more you Read the more you Earn
The Publisher Research Council (PRC) says that insights from the Establishment Survey (ES) show that people who read, generally earn ...
The act of Reading delivers a focused and engaged consumer
The Publisher Research Council's (PRC) latest South African research - Media View shows that although consumers may not be spending ...