Despite Circulation Pressures Readers Remain Loyal to Print
Jeremy Maggs, of Tiso Blackstar's The Redzone, revisits the inherent attributes of print: In this Business Live article, Maggs writes that the ...
Readers View Advertising As Part Of The Reading Experience
The Times and Sunday Times Sales Director, Tammy Willson, discusses the credibility of print to advertisers, for journalists and ultimately ...
The Book of Evidence Proves the Power of Print
In 2016, Ireland's Independent News & Media commissioned two research studies with Amarách Research and Ignite Research. The results "proved ...
Best of Print Ads: Guest Judge Mark Tutssel’s Top 6
Global Chief Creative Director at Leo Burnett, Mark Tutssell, awarded TBWA/Thailand Runner-Up in the Best Ad of the Week print ...
PAMS – the innovative Reading currency
With PAMS (Publisher Audience Measure Survey) in field this month, the PRC (Publisher Research Council) discusses the advantages of the ...
Study Suggests Print Magazine Ads Establish Deeper Brand Connection
This study by Magazine Networks suggests advertisements in print magazines and newspapers add a branding dimension to a campaign.
Print Media Is Surviving in More Ways than One
[et_pb_section admin_label="section"][et_pb_row admin_label="row"][et_pb_column type="4_4"][et_pb_text admin_label="Text"] This Media Update article expands arguments on the efficacy of print. [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
SEM Licence Agreement
For media owners (non PRC or BRC members), Research Houses, Consultants, other non-advertisers download this contract: SEM LICENCING AGREEMENT WITH ...
SEM Licence Agreement
For media houses, agencies and advertisers there are no SEM licence fees. Download this contract: SEM LICENCING AGREEMENT WITH NO ...
Insights into wealthy South African’s reading habits
As part of The Publisher Research Council's (PRC) ongoing research into reading behaviour, the habits of those with the greatest ...