Since 2016 the PRC has been at the forefront of media research with innovations such as readership flooding, fusion, multi-method currencies, income weighting, oversampling and geo segmentation.
The Covid-19 pandemic and subsequent lockdown have had an unprecedented impact on economic activity and advertising expenditure.
In our commitment to delivering the most accurate and representative data to the industry, we have produced this top line summary of expenditure and, where possible, audience changes with the comparable period of 2019.
