Your customers are divided between readers and non-readers. PRC research proves that the difference between the two is like night and day. Readers absorb, non-readers broadcast. Readers make choices; non-readers make decisions. Readers are inquisitive; non-readers aren’t. Readers lead: non-readers follow; readers influence; non-readers only think they do.
In essence, this proves that readers are leaders.
For instance, to prove the point that readers compared to non-readers, are high-value purchasers, consider this fact: Readers are 225% more likely to have bought a new car than non-readers. In addition, readers are significantly more likely to buy goods and services online than non-readers.*
*Source research: FUSION 2021 Interim Modelled Update