AMPS Attitudes Segmentation Users Guide | 2010
For instance, one can access those who “strongly agree” that “Advertising tells you about the benefits of products and services” and then cross-analyse this with any other data in the AMPS® and Branded RAMS® databases...
Establishment Survey Fact Sheet
Establishment Survey Fact Sheet
SAARF Attitudes AMPS |July 2013 – June 2014
saarf-attitudes-amps-june-2014
SAARF AMPS Questionnaire | January – June 2011
The South African Advertising Research Foundation (SAARF) is the holder of all copyright which subsists in the copyright materials provided ...
SAARF Attitudes User Guide | June 2013
Attitudes are complex and there is no simple way of defining them. Allport’s (1935:810) definition, based on an extensive review ...