Utilising technology for better research
Advances in technology and computing power make it possible to fuse multiple research surveys. Essentially there is no more need ...
PRC introduces the TOC – Technical Oversight Committee
In order to deliver credible and objective data, the Publisher Research Council (PRC) has introduced the TOC (Technical Oversight Committee) ...
PRC explains brand new ‘read’ currency and introduces Core Readers
Consumers are interacting with media content in more sophisticated ways, accessing content on multiple devices, and at any time. In ...
The PRC is recruiting – General Manager
The Publisher Research Council is looking for a General Manager. General Purpose: To assume all responsibilities of the GM position. ...
PAMS – validated and live
After a period of intense data validation, The Publisher Research Council (PRC) is pleased to announce that the first ever ...
No matter the reading platform – quality content is key to advertising success
In on-going, large sample studies over the past two years, London based research company Lumen has conclusively proved that the ...
Peter Langschmidt wins best presentation at PDRF Madrid
At this year’s PDRF (Publishing & Data Research Forum) in Madrid, the PRC’s (Publisher Research Council) Peter Langschmidt took top ...
Establishment Survey Full Year Results Unpacked
On 3 October 2017, the two Peters, Peter Langschmidt and Peter Storrar from the Publisher Research Council (PRC) and Kantar ...
Research Fusion soon to be a reality in South Africa
The 'Holy Grail' of media research will soon become reality in the form of Fusion, offering multiple hub and donor ...