PAMS 2017 QUESTIONNAIRE
The PAMS 2017 questionnaire was in field from July-November 2017 and measured audiences across all reading platforms. The main objective ...
Best of Print Ads: True Fans Know Their Brand
Print advertising can creatively utilise brand recognition, as evident in this week's best print ads. http://www.bestadsontv.com/ad/92184/NZ-Fire-Service-Senseless-Old-Lady http://www.bestadsontv.com/ad/92193/Global-Air-Zanzibar http://www.bestadsontv.com/ad/92132/Globe-Postpaid-Quiz-Night-BB8 http://www.bestadsontv.com/ad/92079/Coca-Cola-The-Wonder-of-Us http://www.bestadsontv.com/ad/92094/Mitsubishi-Mountain ...
Best of Print Ads: Journeys are more powerful than you think
"Journeys are more powerful than you think" is the pay-off line for an ad by the agency Outreach Nepal for ...
Best of Print Ads: Bacon, Pencils & Sherlock Holmes
Healthcare, washing machines and tailored furniture count too. This week's best print ads each address a measure of the planning ...
Best of Print Ads: The best serving suggestion
Duo guest judges, Alfredo and Alberto, selected WOW Photos and Mills Charters fishing gear as their favourites this week. Of ...
Best of Print Ads: The power of brand advertising that captures dwell time
Some ads increase dwell time through participation, creativity or imagination. http://www.bestadsontv.com/ad/91568/Ikea-Pee-Ad http://www.bestadsontv.com/ad/91554/edimus-restaurant-Wine-speed-date http://www.bestadsontv.com/ad/91614/xose-teiga-studio-Other-way http://www.bestadsontv.com/ad/91589/Pal-Aragn-Mouthcam http://www.bestadsontv.com/ad/91577/Flexitol-Pervert http://www.bestadsontv.com/ad/91513/Cairo-Festival-City-Mall-Back-To-School-1
Best of Print Ads: Making clients’ dollars work harder
Guest Judge Bobby Pearce, CCO at David&Goliath, highlights the poignancy of simplicity in these winning campaigns. http://www.bestadsontv.com/ad/91297/Ford-Ranger-How-To-Break-Up-With-Your-Ford-Ranger http://www.bestadsontv.com/ad/91451/Lean-Caviar-Ive-never-met-a-Dollar-I-didnt-like http://www.bestadsontv.com/ad/91380/LA-ARTESANAL-Big-Kids http://www.bestadsontv.com/ad/91465/Amanda-Foundation-Chihuahua ...
“A magazine is a beautiful physical object that offers respite from social media”
Alex Bilmes, Editor of Esquire, believes magazine trends in 2018 will pursue a strategy to go more upmarket in an ...
Best of Print Ads: Peace in 2018
With 2018 so close, print advertising can be both inspirational and pragmatic as these advertisements show. Komisi Perlindungan Anak Indonesia ...
Print Power: A Programmatic Case Study Integrating Online & Offline
This Print Power article unpacks a Programmatic case study, by the insight team at Britain's Royal Mail MarketReach, for retail brand ...