PAMS – validated and live
After a period of intense data validation, The Publisher Research Council (PRC) is pleased to announce that the first ever ...
Best of Print Ads: In praise of straight, clever print
"Print that is just print" is what this week's guest judge, Emily Beautrais at Clemenger BBDO, Wellington, defines as the ...
Power of Print: Coca-Cola’s new print ad is… pure poetry
Print delivers a message with a confidence that underlines the commitment behind it The above is quoted from a Coca-Cola ...
Audience Design Thinking
This Masters Thesis summary from Cynthia Young discusses the heart of journalism and the opportunities it offers for audience design.
Best of Print Ads: Always make the point
Guest Judge, Per Pedersen, chose The Wild Detectives Bookstore and Volkswagen as the winner and runner up ads, this week, ...
‘print is dead’ – then why do even the tech giants use it for their apology ads?
A recent study by ebiquity: Re-Evaluating Media Research, "found that newspapers' performance outperform marketers' perceptions" of the channel's inherent strengths. ...
Stuff New Zealand Shares its Revenue Diversification Transformation
Neighbourly, Stuff Fibre and energyclubnz are the three business units that media company Stuff has created to diversify revenue. This ...
Best of Print Ads: Six clients, Six Countries
http://www.bestadsontv.com/ad/93332/Audi-Saint-Patricks-Day-Snakes http://www.bestadsontv.com/ad/93352/Penguin-Random-House-Che http://www.bestadsontv.com/ad/93269/Ticket-To-The-Moon-Beach-Moon http://www.bestadsontv.com/ad/93335/Miyabi-The-Beauty-Of-Sharpness-2018-Saumon http://www.bestadsontv.com/ad/93293/DEFENDER-Lion http://www.bestadsontv.com/ad/93004/Her-Majestys-Prison-Probation-Service-If-It-Was-Easy-We-Wouldnt-Need-You-1
How Design Thinking transformed Globe and Mail’s newsroom, audience reach
Shelley Seale's blog explores how head of audience at The Globe and Mail, Cynthia Young's Audience Design Thinking, re-engineered its ...
Insight from RAMetrics: Does ad size impact attention and recall?
Do larger print advertisements generate greater attention and recall? Lumen eye tracking research suggests size does matter.