In July of 2017, data scientists, content strategists, product specialists, developers and sales teams at Reuters started developing an app that would enable its readers to engage with relevant, customised […]
With the FIFA World Cup and Wimbeldon sporting events happening over June and July, advertisers found plenty an marketable incentive to tap into the 24.9 million multi-platform Newsbrands readers. Here are […]
Stuff is New Zealand’s largest media company and in April this year it embarked on a campaign to re-design all nine of its newspapers. Here is what one reader had […]
What these three agency leaders help us understand from the latest PAMCo study is that advertising is both science and art. Their insight from the media tools and data the […]
In 2013, 21% of U.S. adults accessed news from a mobile device. A recent Pew Center Research survey, however, shows that six-in-ten, or 58%, “often get news on a mobile […]
Good Things Come To Those Who Don’t Wait That is the campaign the Wall Street Journal launched in October last year. The campaign challenged the WSJ to “break from every […]
It is a fact that Facebook is a “social-media colusses” as this Bloomberg opinion piece highlights. However, the Editorial Board that took up this story has a stronger case to […]
Two colleagues. One is chief creative officer. The other executive creative director. Both are at BBD New Zealand. They are this week’s guest judges and are South Africans who love […]
“The World Cup domestic violence ad is my winner” writes guest judge Christie Cooper. Engagement and quality of attention are prints’ inherent strengths, which are well executed in the winning […]
A 10 month multi-platform marketing campaign by Canadian Globe and Mail goes beyond eliciting positive responses from its readers to influence action from Government. Blog author, Katrina Bolak, discusses the […]
Guest judge, Alvaro Rodrigues is CEO and CCO at Fullpack, Brasil. His first place selection goes to Forbes Magazine Brasil. Forbes Brasil Magazine. Female versions of the most iconic billionaires […]
Undelivered. That is the status of the speech that John F. Kennedy had prepared to present at the Trade Mart in Dallas, Texas on 22nd November, 1963. In JFK Unsilenced, […]
A Philadelphia campaign highlights the power of print to engage readers. It showcases one of Newsworks effective examples of digital and print advertising campaigns.
“Ads24 presents Food for Thought” campaign, is selected as one of the best from six world regions at the INMA’s 88th-Annual World Congress in Washington, D.C.
Colins Hope: #NotOutOfTheWater World No Tobacco Day: Choked Volkswagen Safe Deals KitKat – Make time to stop and take a break LATAM Airlines Entertainment Dr Florence Njoki – Sports Injuries
This Newsworks article highlights how The Telegraph newspaper partnered with Mastercard to create an immersive storytelling experience for its readers through the AMP Stories format.
With no official selection of the best ad from guest judge Susan Credle global chief creative officer at FCB, this weeks’ six still exhibit the inherent strengths of print: One being prints capacity to […]
Newsworks also features its pick of the best ad on their website and this Land Rover advertisement was selected in April.
Unilever and Procter and Gamble have challenged the digital media supply chain to be more accountable to building social responsibility. In this article, Unilever’s marketing boss, Keith Weed, outlines his […]
The PRC is a joint industry body whose primary objective is to promote the best attributes of print. This week, I included a bonus ad: The best outdoor ad for the National […]
After interrogating the digital spend for Lidl, head of Media Sam Gaunt admits that “the digital media marketplace” has so far been skewed. This Marketing Week article discusses more of […]
At the recently held INMA Media Subscriptions Summit in London, the INMA released this report, which unpacks the case studies, presentations and questions discussed.
The winner this week is KFC and the runner up Telkomsel. http://www.bestadsontv.com/ad/93725/KFC-Hot-Spicy-1 http://www.bestadsontv.com/ad/93774/Telkomsel-Fake-News-Social http://www.bestadsontv.com/ad/93793/ACT-School-of-Actors-Clown http://www.bestadsontv.com/ad/93801/MysteryVibe-Vulva-Maze http://www.bestadsontv.com/ad/93766/Project-Literacy-Menu http://www.bestadsontv.com/ad/93688/APAV-PORTUGUESE-ASSOCIATION-FOR-VICTIM-SUPPORT-Excuses-Doors
“Print that is just print” is what this week’s guest judge, Emily Beautrais at Clemenger BBDO, Wellington, defines as the magic of the medium. Her selections are: http://www.bestadsontv.com/ad/93610/The-Chaeli-Campaign-Motivation http://www.bestadsontv.com/ad/93680/Joy-Fuck-Traffic http://www.bestadsontv.com/ad/93668/Eurowings-Just-fly-there-Floating […]
Print delivers a message with a confidence that underlines the commitment behind it The above is quoted from a Coca-Cola case study by PrintPower. Read about the power of print […]
Neighbourly, Stuff Fibre and energyclubnz are the three business units that media company Stuff has created to diversify revenue. This article discusses the strategy and thinking behind diversification.
http://www.bestadsontv.com/ad/93332/Audi-Saint-Patricks-Day-Snakes http://www.bestadsontv.com/ad/93352/Penguin-Random-House-Che http://www.bestadsontv.com/ad/93269/Ticket-To-The-Moon-Beach-Moon http://www.bestadsontv.com/ad/93335/Miyabi-The-Beauty-Of-Sharpness-2018-Saumon http://www.bestadsontv.com/ad/93293/DEFENDER-Lion http://www.bestadsontv.com/ad/93004/Her-Majestys-Prison-Probation-Service-If-It-Was-Easy-We-Wouldnt-Need-You-1
Shelley Seale’s blog explores how head of audience at The Globe and Mail, Cynthia Young’s Audience Design Thinking, re-engineered its newsroom.
Do larger print advertisements generate greater attention and recall? Lumen eye tracking research suggests size does matter.
This market research update from Roy Morgan shows that 27.9% Australians prefer radio for breakfast. It also shows that reading a print or online newspaper is a favourite breakfast time […]
The theme in Sharon Edmondston’s selection of the best print ads this week, have a particular focus on public, charitable interests. She is Creative Director at M&C Saatchi, Sydney. http://www.bestadsontv.com/ad/93197/WWF-Burning-Elephant http://www.bestadsontv.com/ad/93124/International-Day-of-Forests-Save-Forests […]
Guest judge, Javier Campopiano, believes that the best print ads make you want to linger long enough to “get the idea”. He selected the Shutterstock ad as this week’s winner. […]
The best print advertising utilises the inherent strengths of the medium and the winning ads this week combine both brand technological innovation and creative innovation. http://www.bestadsontv.com/ad/92591/KFC-FCK-Apology http://www.bestadsontv.com/ad/92550/Smart-Parking http://www.bestadsontv.com/ad/92572/Prezzemolo-Vitale-Andy http://www.bestadsontv.com/ad/92575/Honda-Change-Is-Here http://www.bestadsontv.com/ad/92463/Samsung-VC4000-ELEPHant […]
Alex Bilmes, Editor of Esquire, believes magazine trends in 2018 will pursue a strategy to go more upmarket in an effort to drive magazines sales upwards. This article in the […]
This Print Power article unpacks a Programmatic case study, by the insight team at Britain’s Royal Mail MarketReach, for retail brand JD Williams’ campaign. The objective of the campaign was to […]