Socio Economic Measure
PRC opens up access to the SEM to allow planners ‘under the hood’ The Publisher Research Council (PRC) and Broadcast Research Council (BRC) have opened up access to its Socio […]
SEM
The value of published media, an ironic lesson from Netflix
Over the past few years much has been said about the demise of print and the perception that the traditional printed word is no longer the force it used to […]
New media research structures and surveys tentatively embraced by industry
Towards the end of last year, Kuper Research conducted a survey amongst individuals in the media and advertising industry for the Publisher Research Council (PRC). The objective was to determine […]
Power of Print: 22 things you need… not to die
A favourite print campaign for Santosh Padhi, chief creative officer and co-founder of Mumbai-based agency Taproot Dentsu, is unpacked in this PrintPower case study.
Best of Print Ads: Advertising that follows SEMs 1-3
It is interesting how frequently the best print ads feature topics of social responsibility. While the target market is clearly higher income earners, these ads show that advertising can reach […]
PAMS: Fusing the future
Author, editor and expert in print media, Danette Breitenbach, covered the PAMS Launch presentation at the Bryanston Country Club on 13 February, 2018. Her reflections from the day are in […]
The Establishment Survey: A Foundation for a Brave New World
This BizCommunity article by Danette Breitenbach features the release of the Establishment Survey’s first full year results. http://www.bizcommunity.com/Article/196/19/168383.html
The Establishment Survey Full Year Release
The 2017 Presentation of the Establishment Survey Full Year Results ES Sept 2017 Full Year Release
The Socio-Economic Segmentation Tool (SEM) Explained
This article is published in the IMM Journal of Strategic Marketing. Peter Langschmidt unpacks what SEMs are and why they are different to LSMs. New SEM socio-economic segmentation tool explained
Print Media Is Surviving in More Ways than One
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] This Media Update article expands arguments on the efficacy of print. [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
SEM Licence Agreement
For media owners (non PRC or BRC members), Research Houses, Consultants, other non-advertisers download this contract: SEM LICENCING AGREEMENT WITH FEE Return the signed contract to the PRC and we […]
SEM Licence Agreement
For media houses, agencies and advertisers there are no SEM licence fees. Download this contract: SEM LICENCING AGREEMENT WITH NO FEE Return the signed contract to the PRC and we […]
RICH: Insights from the Establishment Survey
Insights from the Establishment Survey show that readers are more likely to earn more than non-readers across the entire spectrum of society. PRC READ LAUNCH APRIL 2017 (RICH)
READ: Publisher Research Council Research Presentation
The PRC’s Peter Langschmidt and experts from TNS Kantar, GfK and WhyFive deliver research results from their studies in this READ Presentation PRC READ LAUNCH APRIL 2017