True reflection of South Africa’s top income earners in PAMS2019
Until now media researchers have estimated the value of South Africa’s top income group. Now, for the first time in ...
Socio Economic Measure
PRC opens up access to the SEM to allow planners ‘under the hood’ The Publisher Research Council (PRC) and Broadcast ...
The value of published media, an ironic lesson from Netflix
Over the past few years much has been said about the demise of print and the perception that the traditional ...
New media research structures and surveys tentatively embraced by industry
Towards the end of last year, Kuper Research conducted a survey amongst individuals in the media and advertising industry for ...
Power of Print: 22 things you need… not to die
A favourite print campaign for Santosh Padhi, chief creative officer and co-founder of Mumbai-based agency Taproot Dentsu, is unpacked in ...
Best of Print Ads: Advertising that follows SEMs 1-3
It is interesting how frequently the best print ads feature topics of social responsibility. While the target market is clearly ...
PAMS: Fusing the future
Author, editor and expert in print media, Danette Breitenbach, covered the PAMS Launch presentation at the Bryanston Country Club on ...
The Establishment Survey: A Foundation for a Brave New World
This BizCommunity article by Danette Breitenbach features the release of the Establishment Survey's first full year results. http://www.bizcommunity.com/Article/196/19/168383.html
The Establishment Survey Full Year Release
The 2017 Presentation of the Establishment Survey Full Year Results ES Sept 2017 Full Year Release
The Socio-Economic Segmentation Tool (SEM) Explained
This article is published in the IMM Journal of Strategic Marketing. Peter Langschmidt unpacks what SEMs are and why they ...