The power of the written word
Josephine Buys, PRC CEO By Josephine Buys, CEO, Publisher Research Council. First published in The Media Online, 28 ...
The value of published media, an ironic lesson from Netflix
Over the past few years much has been said about the demise of print and the perception that the traditional ...
The power of print over digital media
In this PrintPower case study, Ikea shows how print advertising can catalyse just as much social conversation. Magazine ads might ...
Best of Print Ads: Print advertising for the voiceless
The theme for this week of print advertisements seems to focus on issues of wildlife, the environment and women; those ...
Power of Print: Die Welt’s life-size map of journalist’s jail cell
When foreign correspondent to Turkey, Deniz Yücel's "arrest sparked a deep crisis in Turkish-German relations," his colleagues at Die Welt commemorated ...
Best of Print Ads: The light side of print
If you want to experience what it must be like for an illiterate child, the winning print advertisement selected by ...
Power of Print: 3 in 4 people in GB read newsbrands every week
Half the population in Great Britain read newsbrands via mobile devices every week. This is data from the latest PAMCo ...
Power of Digital: Don’t break up Facebook
It is a fact that Facebook is a "social-media colusses" as this Bloomberg opinion piece highlights. However, the Editorial Board ...
Power of Print: An endless list for Heinz salad cream
Discover the effectiveness of newsbrands: That is the tagline for Newsworks. This Heinz print ad, is "a great reactive ad" that ...
Best of Print Ads: The week’s best visual solutions
Solve, is the name of the agency in Minneapolis where Sean Smith is executive creative director and partner. Thinking of a ...