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Power of Print: Re-evaluating Media

Apr 23, 2018Aug 13, 2019 Web Admin

This link takes to you to the Ebiquity study, Re-evaluating Media: What the evidence reveals about the true worth of media for brand advertisers. Here you can download the full report […]

Power of Print Advertising, Data Fusion, Digital, Engagement, Establishment Survey, Higher ROI, Media Trends, Radio, Reader Audience Measurement, readership, Television Leave a comment

READ: Publisher Research Council Research Presentation

Apr 24, 2017Aug 13, 2019 Web Admin

The PRC’s Peter Langschmidt and experts from TNS Kantar, GfK and WhyFive deliver research results from their studies in this READ Presentation PRC READ LAUNCH APRIL 2017

Primary Research, Read To Remember Advertising, Attention, Brand Recall, BrandMapp, Depth, Digital, Engagement, Establishment Survey, GfK, Higher ROI, Influentials, Kantar TNS, LSM, Marketing Mix, Media Trends, Media View, Metropolitan, On the Go, Opportunities to See, Print Media Trends, Radio, Read To Remember, Rural, SEM, Social Media, Synergy, Television, Urban Leave a comment

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About the PRC

The Publisher Research Council is a non-profit Joint Industry Council which funds the most complete measurement of reader audiences, across all platforms, to inform effective advertising investment.

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410 Jan Smuts Avenue, Craighall

+27 11 326 4041

josephine@prc.za.com

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