The power of print over digital media
In this PrintPower case study, Ikea shows how print advertising can catalyse just as much social conversation. Magazine ads might have more limited reach in our digitally-obsessed world. But it […]
PRINTPOWER
Power of Print: Curating a beautifully designed read
Luxury brands have a long held romance with printed paper and in this article PrintPower, Peter Howarth, argues for the consistency of traditional media even in an increasingly complex media […]
Unilever threatens to pull adspend from platforms that ‘breed division’
Unilever and Procter and Gamble have challenged the digital media supply chain to be more accountable to building social responsibility. In this article, Unilever’s marketing boss, Keith Weed, outlines his […]