In the latest research commissioned by the Publisher Research Council (PRC), conducted using the global Touchpoints model developed by TNS Kantar Germany that measures a total of 23 consumer touchpoints, […]
The Burger King print campaign is the winner for its clarity and simplicity. Trustpower’s Enter Safe creative is the runner-up for the same reasons. In third place, is the nocturnal […]
With rife competition in the beer industry, San Miguel had to develop a campaign that would change the minds of its consumers to move from other brands found in high-end […]
The theme for this week of print advertisements seems to focus on issues of wildlife, the environment and women; those elements of our world that, to a large extent, remain […]
On March 16th, 2009, the Seattle Post-Intelligencer went online-only believing that print is dead. In this article authored by Seattle PI’s former senior editor Levi Pulinnen, he asks editors to […]
Good Things Come To Those Who Don’t Wait That is the campaign the Wall Street Journal launched in October last year. The campaign challenged the WSJ to “break from every […]
Half the population in Great Britain read newsbrands via mobile devices every week. This is data from the latest PAMCo Print & Digital study on the consumption of newsbrands. More […]
About a year ago, the New York Times hired managing director, Janis Huang because it was bringing its media-buying in-house. Lucia Moses discusses this move and its impact in this article.
With no winning “Best Ad” selected this week, guest judge Eugen Suman reminisces that these days, “you rarely find print work worthy of the history of the medium.” Eugen is […]
Guest judge, Alvaro Rodrigues is CEO and CCO at Fullpack, Brasil. His first place selection goes to Forbes Magazine Brasil. Forbes Brasil Magazine. Female versions of the most iconic billionaires […]
A Philadelphia campaign highlights the power of print to engage readers. It showcases one of Newsworks effective examples of digital and print advertising campaigns.
“Ads24 presents Food for Thought” campaign, is selected as one of the best from six world regions at the INMA’s 88th-Annual World Congress in Washington, D.C.
Rothco creates a world first, for press advertising, for Ireland’s largest telecom, eir. For the black spots campaign, click eir – black spots
The EU General Data Protection Regulation (GDPR) goes into effect today. Here is a White Paper published by Novation Consulting, which compares and contrasts the GDPR to the Protection of […]
Roy Morgan’s Single Source survey of 50,014 Australians aged 14+ shows that 80% of the population read or access newspapers, in an average 7 day period, via print or online […]
At the recently held INMA Media Subscriptions Summit in London, the INMA released this report, which unpacks the case studies, presentations and questions discussed.
This PrintPower article, A picture tells 110 words, contrasts print in a digital world.
This Roy Morgan study found that catalogues are the media most Australians prefer for alcoholic beverage purchases ahead of Internet search The chart below ranks the media for purchasing alcohol.
The winner this week is KFC and the runner up Telkomsel. http://www.bestadsontv.com/ad/93725/KFC-Hot-Spicy-1 http://www.bestadsontv.com/ad/93774/Telkomsel-Fake-News-Social http://www.bestadsontv.com/ad/93793/ACT-School-of-Actors-Clown http://www.bestadsontv.com/ad/93801/MysteryVibe-Vulva-Maze http://www.bestadsontv.com/ad/93766/Project-Literacy-Menu http://www.bestadsontv.com/ad/93688/APAV-PORTUGUESE-ASSOCIATION-FOR-VICTIM-SUPPORT-Excuses-Doors
Last year, 46% of the total US adult population still read the news in print exclusively. Gary Meo is Senior Vice President and Sales Director, Newspaper Media at Nielsen Scarborough […]
A recent study by ebiquity: Re-Evaluating Media Research, “found that newspapers’ performance outperform marketers’ perceptions” of the channel’s inherent strengths. It is good news that print media enjoys higher levels of […]
Neighbourly, Stuff Fibre and energyclubnz are the three business units that media company Stuff has created to diversify revenue. This article discusses the strategy and thinking behind diversification.
Do larger print advertisements generate greater attention and recall? Lumen eye tracking research suggests size does matter.
This market research update from Roy Morgan shows that 27.9% Australians prefer radio for breakfast. It also shows that reading a print or online newspaper is a favourite breakfast time […]
Guest judge, Javier Campopiano, believes that the best print ads make you want to linger long enough to “get the idea”. He selected the Shutterstock ad as this week’s winner. […]
The best print advertising utilises the inherent strengths of the medium and the winning ads this week combine both brand technological innovation and creative innovation. http://www.bestadsontv.com/ad/92591/KFC-FCK-Apology http://www.bestadsontv.com/ad/92550/Smart-Parking http://www.bestadsontv.com/ad/92572/Prezzemolo-Vitale-Andy http://www.bestadsontv.com/ad/92575/Honda-Change-Is-Here http://www.bestadsontv.com/ad/92463/Samsung-VC4000-ELEPHant […]
Natasha Fourie is a strategist at The Space Station and in this article she addresses four strategies for planners and marketers to use as they navigate the challenges that come with […]
Author, editor and expert in print media, Danette Breitenbach, covered the PAMS Launch presentation at the Bryanston Country Club on 13 February, 2018. Her reflections from the day are in […]
The PRC launched its new Publisher Audience Measurement Survey (PAMS) on the 13th and 14th February 2018. The presentation below was delivered in Johannesburg and Cape Town by Terry Murphy of […]
The PAMS 2017 questionnaire was in field from July-November 2017 and measured audiences across all reading platforms. The main objective of the study was to “provide an innovative ‘Gold Standard’ […]
Print advertising can creatively utilise brand recognition, as evident in this week’s best print ads. http://www.bestadsontv.com/ad/92184/NZ-Fire-Service-Senseless-Old-Lady http://www.bestadsontv.com/ad/92193/Global-Air-Zanzibar http://www.bestadsontv.com/ad/92132/Globe-Postpaid-Quiz-Night-BB8 http://www.bestadsontv.com/ad/92079/Coca-Cola-The-Wonder-of-Us http://www.bestadsontv.com/ad/92094/Mitsubishi-Mountain http://www.bestadsontv.com/ad/92096/Anmum-Supporting-U23TeamVietNam-moms
Alex Bilmes, Editor of Esquire, believes magazine trends in 2018 will pursue a strategy to go more upmarket in an effort to drive magazines sales upwards. This article in the […]
This Print Power article unpacks a Programmatic case study, by the insight team at Britain’s Royal Mail MarketReach, for retail brand JD Williams’ campaign. The objective of the campaign was to […]
Young cautions media pundits who consider print is dying in this Newsworks article: “We are in danger of throwing out the baby with the bath water”
Newsworks’ latest advertising campaign “seeks to highlight the value of newspaper brands today”. Discover more from Newsworks’ ad campaign: “It’s time to get real” in this article, Newsworks Ad Campaign: It’s Time […]
It was Liam Wielopolski’s turn this week to select the winning six. His best being Ikea. Ikea – Apple Juice Hey Jupiter Authentic French Cuisine Newsworks: Love Showcase of Young […]
This week’s best print advertisements are judged by Santosh Padhi, Co-founder of Taproot Dentsu in Mumbai. Ikea – The wonderful everyday is coming Audi – When it rains heavy Fashion […]
The 2017 Presentation of the Establishment Survey Full Year Results ES Sept 2017 Full Year Release
The Times and Sunday Times Sales Director, Tammy Willson, discusses the credibility of print to advertisers, for journalists and ultimately its readers. The two titles are under News UK & […]
In 2016, Ireland’s Independent News & Media commissioned two research studies with Amarách Research and Ignite Research. The results “proved without doubt the strong return on Investment that print media […]