Best of Print Ads: A winning message
What has been consistent in recent months of the Best ads of the week awards, is that guest judges look for an ad that gets message across. In the winning […]
What has been consistent in recent months of the Best ads of the week awards, is that guest judges look for an ad that gets message across. In the winning […]
This winning print advertisement is by Fields360 in Brazil. It is an important reminder of the dangers of distracted driving. Creative: Traffic also responds. Don’t text and drive. Client, ANTT. Agency, […]
With rife competition in the beer industry, San Miguel had to develop a campaign that would change the minds of its consumers to move from other brands found in high-end […]
The theme for this week of print advertisements seems to focus on issues of wildlife, the environment and women; those elements of our world that, to a large extent, remain […]
Two colleagues. One is chief creative officer. The other executive creative director. Both are at BBD New Zealand. They are this week’s guest judges and are South Africans who love […]
“The World Cup domestic violence ad is my winner” writes guest judge Christie Cooper. Engagement and quality of attention are prints’ inherent strengths, which are well executed in the winning […]
Solve, is the name of the agency in Minneapolis where Sean Smith is executive creative director and partner. Thinking of a print creative as a visual solution is an interesting take. […]
Colins Hope: #NotOutOfTheWater World No Tobacco Day: Choked Volkswagen Safe Deals KitKat – Make time to stop and take a break LATAM Airlines Entertainment Dr Florence Njoki – Sports Injuries
Do larger print advertisements generate greater attention and recall? Lumen eye tracking research suggests size does matter.