Best of Print Ads: A winning message
What has been consistent in recent months of the Best ads of the week awards, is that guest judges look for an ad that gets message across. In the winning […]
Print Advertising
Best of Print Ads: First prize for safety
This winning print advertisement is by Fields360 in Brazil. It is an important reminder of the dangers of distracted driving. Creative: Traffic also responds. Don’t text and drive. Client, ANTT. Agency, […]
Power of Print: The San Miguel Rich List
With rife competition in the beer industry, San Miguel had to develop a campaign that would change the minds of its consumers to move from other brands found in high-end […]
Best of Print Ads: Print advertising for the voiceless
The theme for this week of print advertisements seems to focus on issues of wildlife, the environment and women; those elements of our world that, to a large extent, remain […]
Best of Print Ads: So the print story goes…
Two colleagues. One is chief creative officer. The other executive creative director. Both are at BBD New Zealand. They are this week’s guest judges and are South Africans who love […]
Best of Print Ads: England’s uncomfortable truth
“The World Cup domestic violence ad is my winner” writes guest judge Christie Cooper. Engagement and quality of attention are prints’ inherent strengths, which are well executed in the winning […]
Best of Print Ads: The week’s best visual solutions
Solve, is the name of the agency in Minneapolis where Sean Smith is executive creative director and partner. Thinking of a print creative as a visual solution is an interesting take. […]
Best of Print Ads: #NotOutOfTheWater
Colins Hope: #NotOutOfTheWater World No Tobacco Day: Choked Volkswagen Safe Deals KitKat – Make time to stop and take a break LATAM Airlines Entertainment Dr Florence Njoki – Sports Injuries
Insight from RAMetrics: Does ad size impact attention and recall?
Do larger print advertisements generate greater attention and recall? Lumen eye tracking research suggests size does matter.