Power of Print: print advertising on the rise since 2010
After UK newspapers experienced double digit declines of up to 22% in advertising spend, the first quarter in 2018 reveals ...
Power of Digital: The impact? Total editorial reach of 1 billion
Undelivered. That is the status of the speech that John F. Kennedy had prepared to present at the Trade Mart ...
Best of Print Ads: #NotOutOfTheWater
Colins Hope: #NotOutOfTheWater World No Tobacco Day: Choked Volkswagen Safe Deals KitKat - Make time to stop and take a ...
Power of Print: The Telegraph and Mastercard team up for UK media first
This Newsworks article highlights how The Telegraph newspaper partnered with Mastercard to create an immersive storytelling experience for its readers through ...
Power of Print: Australian newspaper masthead readership is up 3.2%
Roy Morgan's Single Source survey of 50,014 Australians aged 14+ shows that 80% of the population read or access newspapers, ...
Power of Print: New INMA report lays out digital subscriptions blueprint
At the recently held INMA Media Subscriptions Summit in London, the INMA released this report, which unpacks the case studies, ...
Power of Print: Print in a digital world
This PrintPower article, A picture tells 110 words, contrasts print in a digital world.
Power of Print: It’s time to reinvent news media audience measurement
Last year, 46% of the total US adult population still read the news in print exclusively. Gary Meo is Senior ...
‘print is dead’ – then why do even the tech giants use it for their apology ads?
A recent study by ebiquity: Re-Evaluating Media Research, "found that newspapers' performance outperform marketers' perceptions" of the channel's inherent strengths. ...
Australians prefer radio for breakfast, TV after dinner
This market research update from Roy Morgan shows that 27.9% Australians prefer radio for breakfast. It also shows that reading ...