PRC and Nielsen launch first fused survey in South Africa
The PRC (Publisher Research Council) and Nielsen launched the first ever fused dataset in South Africa at packed out launch ...
Utilising technology for better research
Advances in technology and computing power make it possible to fuse multiple research surveys. Essentially there is no more need ...
Peter Langschmidt on LSMs and the change to SEMs
In this interview, on the Redzone Channel with Editor in Chief Jeremy Maggs, the PRC's Research Consultant Peter Langschmidt, discusses "LSMs ...
Power of Print: It’s time to reinvent news media audience measurement
Last year, 46% of the total US adult population still read the news in print exclusively. Gary Meo is Senior ...
PAMS – validated and live
After a period of intense data validation, The Publisher Research Council (PRC) is pleased to announce that the first ever ...
PAMS: Fusing the future
Author, editor and expert in print media, Danette Breitenbach, covered the PAMS Launch presentation at the Bryanston Country Club on ...
PAMS 2017 LAUNCH PRESENTATION
The PRC launched its new Publisher Audience Measurement Survey (PAMS) on the 13th and 14th February 2018. The presentation below was ...
PAMS 2017 QUESTIONNAIRE
The PAMS 2017 questionnaire was in field from July-November 2017 and measured audiences across all reading platforms. The main objective ...
Scandinavia Emerges as Gold Standard in Digital Subscriptions
Last month, Media Viking Week took INMA delegates on a media study tour in Scandinavia from 25-29 September 2017. In this ...
The Cross Platform Nielsen Report
Did people watch, read, listen to or interact with content and commercial messages that drove them to that purchase point? ...