The PRC (Publisher Research Council) and Nielsen launched the first ever fused dataset in South Africa at packed out launch events in Johannesburg and Cape Town. This new and comprehensive […]
Advances in technology and computing power make it possible to fuse multiple research surveys. Essentially there is no more need for outdated brand diaries in 2018. “Picture this,” says Peter […]
In this interview, on the Redzone Channel with Editor in Chief Jeremy Maggs, the PRC’s Research Consultant Peter Langschmidt, discusses “LSMs and the change to SEMs“. The Redzone is South Africa’s […]
Last year, 46% of the total US adult population still read the news in print exclusively. Gary Meo is Senior Vice President and Sales Director, Newspaper Media at Nielsen Scarborough […]
After a period of intense data validation, The Publisher Research Council (PRC) is pleased to announce that the first ever Publisher Audience Measure Survey (PAMS) is live and available to […]
Author, editor and expert in print media, Danette Breitenbach, covered the PAMS Launch presentation at the Bryanston Country Club on 13 February, 2018. Her reflections from the day are in […]
The PRC launched its new Publisher Audience Measurement Survey (PAMS) on the 13th and 14th February 2018. The presentation below was delivered in Johannesburg and Cape Town by Terry Murphy of […]
The PAMS 2017 questionnaire was in field from July-November 2017 and measured audiences across all reading platforms. The main objective of the study was to “provide an innovative ‘Gold Standard’ […]
Last month, Media Viking Week took INMA delegates on a media study tour in Scandinavia from 25-29 September 2017. In this blog post, INMA Executive Director/CEO, Earl J. Wilkinson provides a […]
Did people watch, read, listen to or interact with content and commercial messages that drove them to that purchase point?
Businesses innovate or businesses die. It’s that simple. Successful businesses stand out because they make innovation a priority and put their money where their mouth is. We’ve validated through in-market […]