After UK newspapers experienced double digit declines of up to 22% in advertising spend, the first quarter in 2018 reveals some changes: The Daily Mirror delivered a 2.8% print ad […]
What these three agency leaders help us understand from the latest PAMCo study is that advertising is both science and art. Their insight from the media tools and data the […]
Good Things Come To Those Who Don’t Wait That is the campaign the Wall Street Journal launched in October last year. The campaign challenged the WSJ to “break from every […]
About a year ago, the New York Times hired managing director, Janis Huang because it was bringing its media-buying in-house. Lucia Moses discusses this move and its impact in this article.
This Marketing Week article, How newspapers can convince advertisers to return to print, highlights all the major arguments for why print remains the most effective medium to increase PROI. You can […]
At the recently held INMA Media Subscriptions Summit in London, the INMA released this report, which unpacks the case studies, presentations and questions discussed.