Power of Print: The PAMCo study’s print solutions

What these three agency leaders help us understand from the latest PAMCo study is that advertising is both science and art. Their insight from the media tools and data the […]

Power of Print: Globe and Mail campaign influences public policy

A 10 month multi-platform marketing campaign by Canadian Globe and Mail goes beyond eliciting positive responses from its readers to influence action from Government. Blog author, Katrina Bolak, discusses the […]

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