Power of Print: print advertising on the rise since 2010
After UK newspapers experienced double digit declines of up to 22% in advertising spend, the first quarter in 2018 reveals some changes: The Daily Mirror delivered a 2.8% print ad […]
After UK newspapers experienced double digit declines of up to 22% in advertising spend, the first quarter in 2018 reveals some changes: The Daily Mirror delivered a 2.8% print ad […]
This winning print advertisement is by Fields360 in Brazil. It is an important reminder of the dangers of distracted driving. Creative: Traffic also responds. Don’t text and drive. Client, ANTT. Agency, […]
Luxury brands have a long held romance with printed paper and in this article PrintPower, Peter Howarth, argues for the consistency of traditional media even in an increasingly complex media […]
In 2013, 21% of U.S. adults accessed news from a mobile device. A recent Pew Center Research survey, however, shows that six-in-ten, or 58%, “often get news on a mobile […]
Half the population in Great Britain read newsbrands via mobile devices every week. This is data from the latest PAMCo Print & Digital study on the consumption of newsbrands. More […]
It is a fact that Facebook is a “social-media colusses” as this Bloomberg opinion piece highlights. However, the Editorial Board that took up this story has a stronger case to […]
Two colleagues. One is chief creative officer. The other executive creative director. Both are at BBD New Zealand. They are this week’s guest judges and are South Africans who love […]
This is according to a Roy Morgan survey that tested which media categories Australians are more likely to trust. With the current spate of fake news, CEO Michele Levine explains […]
Producing articles about every property sold is no easy feat, especially with over 100 000 homes being sold per year. This is according to MittMedia data and the reason for […]
The Ozone Project is a collaborative effort between Guardian News & Media, The Telegraph and News UK. The project launches in August this year. The Ozone Project is a new […]
This Newsworks article highlights how The Telegraph newspaper partnered with Mastercard to create an immersive storytelling experience for its readers through the AMP Stories format.
Unilever and Procter and Gamble have challenged the digital media supply chain to be more accountable to building social responsibility. In this article, Unilever’s marketing boss, Keith Weed, outlines his […]
The PRC is a joint industry body whose primary objective is to promote the best attributes of print. This week, I included a bonus ad: The best outdoor ad for the National […]
After interrogating the digital spend for Lidl, head of Media Sam Gaunt admits that “the digital media marketplace” has so far been skewed. This Marketing Week article discusses more of […]
Jeremy Craigen, Global CCO at Innocean Worldwide, counters digital natives and applauds art direction in this week’s selection of the winning and runner up best ads in the print category. […]
This PrintPower infographic highlights three inherent strengths of print.
This link takes to you to the Ebiquity study, Re-evaluating Media: What the evidence reveals about the true worth of media for brand advertisers. Here you can download the full report […]
“Print that is just print” is what this week’s guest judge, Emily Beautrais at Clemenger BBDO, Wellington, defines as the magic of the medium. Her selections are: http://www.bestadsontv.com/ad/93610/The-Chaeli-Campaign-Motivation http://www.bestadsontv.com/ad/93680/Joy-Fuck-Traffic http://www.bestadsontv.com/ad/93668/Eurowings-Just-fly-there-Floating […]
This Masters Thesis summary from Cynthia Young discusses the heart of journalism and the opportunities it offers for audience design.
This market research update from Roy Morgan shows that 27.9% Australians prefer radio for breakfast. It also shows that reading a print or online newspaper is a favourite breakfast time […]
The theme in Sharon Edmondston’s selection of the best print ads this week, have a particular focus on public, charitable interests. She is Creative Director at M&C Saatchi, Sydney. http://www.bestadsontv.com/ad/93197/WWF-Burning-Elephant http://www.bestadsontv.com/ad/93124/International-Day-of-Forests-Save-Forests […]
The power of print advertising: to build and strengthen brand recognition. http://www.bestadsontv.com/ad/92717/Zero-Discrimination-Day-End-Blood-Discrimination http://www.bestadsontv.com/ad/92677/McDonalds-1-Dirham-Coin-1-Dirham-Cone http://www.bestadsontv.com/ad/92684/KKT-Orthopedic-Spine-Center-Bahrain-Painkillers-Alligators http://www.bestadsontv.com/ad/92649/Novartis-Bicycle http://www.bestadsontv.com/ad/92651/Red-Cross-Blood-Donation http://www.bestadsontv.com/ad/92596/Simba-Sponge-Highly-absorbent-sponge
Natasha Fourie is a strategist at The Space Station and in this article she addresses four strategies for planners and marketers to use as they navigate the challenges that come with […]
Author, editor and expert in print media, Danette Breitenbach, covered the PAMS Launch presentation at the Bryanston Country Club on 13 February, 2018. Her reflections from the day are in […]
The PRC launched its new Publisher Audience Measurement Survey (PAMS) on the 13th and 14th February 2018. The presentation below was delivered in Johannesburg and Cape Town by Terry Murphy of […]
The PAMS 2017 questionnaire was in field from July-November 2017 and measured audiences across all reading platforms. The main objective of the study was to “provide an innovative ‘Gold Standard’ […]
Alex Bilmes, Editor of Esquire, believes magazine trends in 2018 will pursue a strategy to go more upmarket in an effort to drive magazines sales upwards. This article in the […]
Each campaign challenges us to re-think the magnitude of the print medium’s creative potential. US Airline Jet Blue makes an edible ad Coca Cola print ad becomes an amplifier for […]
Joakim Borgström, Executive Creative Director at BBH in Singapore, is not especially intrigued by this week’s print advertisement submissions. These 6, however, made the cut. By Adam Barton Creative in […]
Young cautions media pundits who consider print is dying in this Newsworks article: “We are in danger of throwing out the baby with the bath water”
Newsworks’ latest advertising campaign “seeks to highlight the value of newspaper brands today”. Discover more from Newsworks’ ad campaign: “It’s time to get real” in this article, Newsworks Ad Campaign: It’s Time […]
It was Liam Wielopolski’s turn this week to select the winning six. His best being Ikea. Ikea – Apple Juice Hey Jupiter Authentic French Cuisine Newsworks: Love Showcase of Young […]
This BizCommunity article by Danette Breitenbach features the release of the Establishment Survey’s first full year results. http://www.bizcommunity.com/Article/196/19/168383.html
This article is published in the IMM Journal of Strategic Marketing. Peter Langschmidt unpacks what SEMs are and why they are different to LSMs. New SEM socio-economic segmentation tool explained
The Times and Sunday Times Sales Director, Tammy Willson, discusses the credibility of print to advertisers, for journalists and ultimately its readers. The two titles are under News UK & […]
This study by Magazine Networks suggests advertisements in print magazines and newspapers add a branding dimension to a campaign.
The Measuring the Effectiveness of Print Media in an Integrated Media Plan report, sponsored by Brand Science and published by Print Power, analyses the effectiveness of print media advertising across […]
For a branded view of this report and the 250 other measures in BrandMapp please contact Stuart Lowe at WhyFive on stuart@whyfive.co.za. The BrandMapp 2017 Print Media Report
Results from a Media View study conducted by Kantar TNS are available in this presentation: Media View Presentation
Insights from the Establishment Survey show that readers are more likely to earn more than non-readers across the entire spectrum of society. PRC READ LAUNCH APRIL 2017 (RICH)