The power of print over digital media
In this PrintPower case study, Ikea shows how print advertising can catalyse just as much social conversation. Magazine ads might ...
Peter Langschmidt on LSMs and the change to SEMs
In this interview, on the Redzone Channel with Editor in Chief Jeremy Maggs, the PRC's Research Consultant Peter Langschmidt, discusses "LSMs ...
Best of Print Ads: The (ir)relevance of print
Jeremy Craigen, Global CCO at Innocean Worldwide, counters digital natives and applauds art direction in this week's selection of the ...
Best of Print Ads: In praise of straight, clever print
"Print that is just print" is what this week's guest judge, Emily Beautrais at Clemenger BBDO, Wellington, defines as the ...
Best of Print Ads: Always make the point
Guest Judge, Per Pedersen, chose The Wild Detectives Bookstore and Volkswagen as the winner and runner up ads, this week, ...
Insight from RAMetrics: Does ad size impact attention and recall?
Do larger print advertisements generate greater attention and recall? Lumen eye tracking research suggests size does matter.
Best of Print Ads: Money that grows on trees
The theme in Sharon Edmondston's selection of the best print ads this week, have a particular focus on public, charitable interests. ...
Best of Print Ads: The best six
This week the best print ads selected by guest judge Matthew Sharp Fera feature Lego, McCann, The Economist, Union Cafe, MacCoffee ...
Best of Print Ads: What do health and ice cream have in common?
The power of print advertising: to build and strengthen brand recognition. http://www.bestadsontv.com/ad/92717/Zero-Discrimination-Day-End-Blood-Discrimination http://www.bestadsontv.com/ad/92677/McDonalds-1-Dirham-Coin-1-Dirham-Cone http://www.bestadsontv.com/ad/92684/KKT-Orthopedic-Spine-Center-Bahrain-Painkillers-Alligators http://www.bestadsontv.com/ad/92649/Novartis-Bicycle http://www.bestadsontv.com/ad/92651/Red-Cross-Blood-Donation http://www.bestadsontv.com/ad/92596/Simba-Sponge-Highly-absorbent-sponge
PAMS: Fusing the future
Author, editor and expert in print media, Danette Breitenbach, covered the PAMS Launch presentation at the Bryanston Country Club on ...