“Newspapers have broad reach and gravitas”. Four brands have utilised this quality by speaking “directly to customers (and influencers) in a topical and engaged environment.” KFC, Texco, Oxfam and Facebook […]
Stuff is New Zealand’s largest media company and in April this year it embarked on a campaign to re-design all nine of its newspapers. Here is what one reader had […]
It is a fact that Facebook is a “social-media colusses” as this Bloomberg opinion piece highlights. However, the Editorial Board that took up this story has a stronger case to […]
This is according to a Roy Morgan survey that tested which media categories Australians are more likely to trust. With the current spate of fake news, CEO Michele Levine explains […]
Producing articles about every property sold is no easy feat, especially with over 100 000 homes being sold per year. This is according to MittMedia data and the reason for […]
“Ads24 presents Food for Thought” campaign, is selected as one of the best from six world regions at the INMA’s 88th-Annual World Congress in Washington, D.C.
This Marketing Week article, How newspapers can convince advertisers to return to print, highlights all the major arguments for why print remains the most effective medium to increase PROI. You can […]
This Newsworks article highlights how The Telegraph newspaper partnered with Mastercard to create an immersive storytelling experience for its readers through the AMP Stories format.
Newsworks also features its pick of the best ad on their website and this Land Rover advertisement was selected in April.
Jeremy Craigen, Global CCO at Innocean Worldwide, counters digital natives and applauds art direction in this week’s selection of the winning and runner up best ads in the print category. […]
This PrintPower article, A picture tells 110 words, contrasts print in a digital world.
Print delivers a message with a confidence that underlines the commitment behind it The above is quoted from a Coca-Cola case study by PrintPower. Read about the power of print […]
This Masters Thesis summary from Cynthia Young discusses the heart of journalism and the opportunities it offers for audience design.
http://www.bestadsontv.com/ad/93332/Audi-Saint-Patricks-Day-Snakes http://www.bestadsontv.com/ad/93352/Penguin-Random-House-Che http://www.bestadsontv.com/ad/93269/Ticket-To-The-Moon-Beach-Moon http://www.bestadsontv.com/ad/93335/Miyabi-The-Beauty-Of-Sharpness-2018-Saumon http://www.bestadsontv.com/ad/93293/DEFENDER-Lion http://www.bestadsontv.com/ad/93004/Her-Majestys-Prison-Probation-Service-If-It-Was-Easy-We-Wouldnt-Need-You-1
Shelley Seale’s blog explores how head of audience at The Globe and Mail, Cynthia Young’s Audience Design Thinking, re-engineered its newsroom.
This market research update from Roy Morgan shows that 27.9% Australians prefer radio for breakfast. It also shows that reading a print or online newspaper is a favourite breakfast time […]
The theme in Sharon Edmondston’s selection of the best print ads this week, have a particular focus on public, charitable interests. She is Creative Director at M&C Saatchi, Sydney. http://www.bestadsontv.com/ad/93197/WWF-Burning-Elephant http://www.bestadsontv.com/ad/93124/International-Day-of-Forests-Save-Forests […]
This week the best print ads selected by guest judge Matthew Sharp Fera feature Lego, McCann, The Economist, Union Cafe, MacCoffee and the Associaçāo de Mulheres Contra a Violência http://www.bestadsontv.com/ad/93072/BMW-Motorad-Child-spirit http://www.bestadsontv.com/ad/92912/MacCoffee-Thomas-Edison […]
The power of print advertising: to build and strengthen brand recognition. http://www.bestadsontv.com/ad/92717/Zero-Discrimination-Day-End-Blood-Discrimination http://www.bestadsontv.com/ad/92677/McDonalds-1-Dirham-Coin-1-Dirham-Cone http://www.bestadsontv.com/ad/92684/KKT-Orthopedic-Spine-Center-Bahrain-Painkillers-Alligators http://www.bestadsontv.com/ad/92649/Novartis-Bicycle http://www.bestadsontv.com/ad/92651/Red-Cross-Blood-Donation http://www.bestadsontv.com/ad/92596/Simba-Sponge-Highly-absorbent-sponge
It is interesting how frequently the best print ads feature topics of social responsibility. While the target market is clearly higher income earners, these ads show that advertising can reach […]
Natasha Fourie is a strategist at The Space Station and in this article she addresses four strategies for planners and marketers to use as they navigate the challenges that come with […]
Author, editor and expert in print media, Danette Breitenbach, covered the PAMS Launch presentation at the Bryanston Country Club on 13 February, 2018. Her reflections from the day are in […]
Alex Bilmes, Editor of Esquire, believes magazine trends in 2018 will pursue a strategy to go more upmarket in an effort to drive magazines sales upwards. This article in the […]
Each campaign challenges us to re-think the magnitude of the print medium’s creative potential. US Airline Jet Blue makes an edible ad Coca Cola print ad becomes an amplifier for […]
The PRC’s Peter Langschmidt and experts from TNS Kantar, GfK and WhyFive deliver research results from their studies in this READ Presentation PRC READ LAUNCH APRIL 2017