Best of Print Ads: #NotOutOfTheWater
Colins Hope: #NotOutOfTheWater World No Tobacco Day: Choked Volkswagen Safe Deals KitKat – Make time to stop and take a break LATAM Airlines Entertainment Dr Florence Njoki – Sports Injuries
GfK
Best of Print Ads: Six Winners
With no official selection of the best ad from guest judge Susan Credle global chief creative officer at FCB, this weeks’ six still exhibit the inherent strengths of print: One being prints capacity to […]
Best of Print Ads: What do health and ice cream have in common?
The power of print advertising: to build and strengthen brand recognition. http://www.bestadsontv.com/ad/92717/Zero-Discrimination-Day-End-Blood-Discrimination http://www.bestadsontv.com/ad/92677/McDonalds-1-Dirham-Coin-1-Dirham-Cone http://www.bestadsontv.com/ad/92684/KKT-Orthopedic-Spine-Center-Bahrain-Painkillers-Alligators http://www.bestadsontv.com/ad/92649/Novartis-Bicycle http://www.bestadsontv.com/ad/92651/Red-Cross-Blood-Donation http://www.bestadsontv.com/ad/92596/Simba-Sponge-Highly-absorbent-sponge
Magazines Drive Purchase Decisions
TouchPoints Factoid – Magazine Use
Action: GfK Marketing Mix Evaluator Synergy Presentation
This Synergy study was undertaken by GfK. It concluded that the addition of print advertising to a single medium campaign yielded better ROI. GfK PRC Marketing Mix Evaluator Synergy Presentation […]
READ: Publisher Research Council Research Presentation
The PRC’s Peter Langschmidt and experts from TNS Kantar, GfK and WhyFive deliver research results from their studies in this READ Presentation PRC READ LAUNCH APRIL 2017